when it comes to lashes, bigger is definitely better!
NYC’s Big Bold Mascara takes your lashes to the extreme: up to 12 times more volume and perfect lash definition. How do they do it? A little simple math: a hydrating keratin-rich formula plus volume fixation technology plus NYC’s fattest, super-volumizing brush, equals some seriously eye-popping lashes! Clump-resistant, long-wearing, and bigger than ever before! ALL EYES WILL BE ON YOU!