Big City! Big Apple! Big Care! Need a touch of cushiony sweetness in the daily grind of NYC? Only NYC New York Color could find the city’s soft spot with their new deliciously ‘feel good’ APPLELICIOUS lip balm that will deliver color, shine and moisture in one single swipe! Just like the Big Apple itself it’s juicy, shiny and colorfully loud but also reveals a softer and more caring side. Color is fun and fruity and with a hidden apple core of care it’s also delightfully moist. This ‘oh so cute!’ apple-shaped core reinforces the moisturizing properties of the rest of the balm and gives your lips a healthier look! The apple on the cake? A fruity apple scent that will make your lips irresistibly kissable!