WHEN IT COMES TO LASHES, BIGGER IS DEFINITELY BETTER! NYC’s Big Bold Mascara takes your lashes to the extreme: up to 15 times more volume and up to 44% visible increase in length. How do they do it? A little simple math: a hydrating keratin-rich formula plus volume fixation technology plus NYC’s fattest, super-volumizing brush, equals some seriously eye-popping lashes! Clump-resistant, long-wearing, and bigger than ever before! ALL EYES WILL BE ON YOU!